Grand Rapids, Michigan. That’s where it all started for us. Howies was crammed into a small warehouse space downtown, hand-loading pallets of tape onto semi-trucks that squeezed into the alley behind our building. We barely had enough room between the boxes of tape to pack orders. The Hometown Hoodie is our throwback to beginnings, both ours as well as yours. We went and found the comfiest hoodie possible – it had to be if it’s going to remind us of home..